Mumbai, April 8, 2025 : Streax Professional, a brand synonymous with style and innovation in the salon industry, proudly participated in HBS – Hair & Beauty Show 2025, held on April 7-8 at the Bombay Exhibition Centre, Nesco, Goregaon East, Mumbai. This premier event brought together leading professionals, brands, and beauty enthusiasts to explore the latest trends, innovations, and products in the industry.
At HBS 2025, Streax Professional reaffirmed its leadership in the haircare sector by unveiling its newest product innovations, engaging with industry stakeholders, and enhancing its brand presence.
A key highlight of Streax Professional’s participation at HBS 2025 was the launch of the EVOQUE Collection, a celebration of minimalist opulence and subtle sophistication. Blending retro inspirations with modern elegance, EVOQUE is an artistic reimagining of timeless hair trends. Sculpted yet effortless, the collection embodies refined textures, flowing lines, and understated glamour. Every strand tells a story—nostalgic yet renewed, restrained yet bold. With EVOQUE, Streax Professional aims to elevate hair artistry, redefining classic styles with contemporary finesse.
Rochelle Chhabra, Head of Streax professional, Hygienic Research Institute Pvt. Ltd, stated, “HBS 2025 has been an incredible platform for us to not only showcase our latest breakthroughs in hair color, styling, and care but also to engage with industry experts and stylists who drive the future of beauty. We are thrilled to be part of this dynamic space, fostering innovation and elevating professional haircare standards. At Streax Professional, we continuously push the boundaries of hair artistry, bringing innovation and creativity to salon professionals and with the launch of the EVOQUE collection at HBS 2025, we aim to showcase our commitment to merging classic inspirations with contemporary trends, creating styles that are both timeless and cutting-edg.”
Priyanka Puri, Senior Vice President – Marketing, Hygienic Research Institute Pvt. Ltd, added, “With the launchof the EVOQUE Collection at HBS 2025, Streax Professional is proud to set a new benchmark in hair fashion—where modern elegance meets timeless sophistication. This collection is our ode to minimalist opulence, crafted for the discerning individual who seeks both subtlety and statement. We’re also delighted to unveil BOT Brazil, our formaldehyde-free smoothing innovation designed to meet the rising demand for safe, salon-exclusive treatments. With its high-performance Botox Cream and complementary post-care Shampoo and Masque, BOT Brazil delivers unmatched frizz control and lasting sleekness—without compromising on hair health. HBS 2025 was the ideal platform for us to showcase these cutting-edge offerings and reaffirm our commitment to empowering salon professionals with advanced, trend-forward solutions.”
About Streax Professional
Streax Professional – a brand closely associated with style and glamour in the salon business- was launched in 2004 by Hygienic Research Institute. Streax Professional is the smart choice for smart Indian stylists and consumers. Launching innovative products with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax Professional Hair colourant range (Colour, Developer and Ultralights) is on a continuous growth path and has a partnership with over 25,000 salons in India and abroad.
About Hygienic Research Institute
Established in 1957, Hygienic Research Institute (HRI) is one of the fastest-growing cosmetic companies in India. Every beauty product of HRI has been prepared with the help of ancient Ayurvedic sciences and modern technology, giving the consumer the very best. An ISO 9001:2015 certified company, HRI implements path-breaking innovations and personal care solutions. All the products are manufactured, tested, and approved by quality assurance as per Indian BIS specifications and adhere to the stringent international norms of countries like Thailand, Malaysia, Singapore and Sri Lanka FDA (Food & Drug Administration). Streax, as a hair colour brand, is trusted and used by 17 lakh consumers every month across India and is sold through three lakh outlets.
