From accounting ledgers in the oil & gas fields of Scotland to crafting high-converting brand stories for global businesses, Ritikaa Puranik’s entrepreneurial journey is nothing short of remarkable.
After spending nearly a decade in the demanding oil & gas sector in the UK, Ritikaa made a bold pivot one that was driven as much by motherhood as by ambition. “Living in the UK and embracing motherhood changed everything,” she shares. “I didn’t want my son to be raised by nannies. I wanted to be present for him, without giving up on my professional dreams.”
That realization sparked the beginning of her entrepreneurial path. In 2016, she launched Divavi, a jewellery brand born out of creative curiosity and a desire to build something of her own. But as she immersed herself in growing the brand, Ritikaa discovered where her true passion lay, not in the jewellery itself, but in the storytelling, the ads, and the words that brought the brand to life.
“I found myself spending hours refining the messaging, crafting stories, writing product descriptions, and creating campaigns. That’s when it clicked, this is what I love doing.”
Within two years, Ritikaa had evolved into a full-time copywriter & content strategist and brand strategist. Since then, there’s been no looking back. Today, she runs a successful global copywriting and content agency, helping CEOs, CMOs, founders, and thought leaders build visibility, generate leads, and grow their digital presence—organically.
Her portfolio boasts collaborations with founders featured on Forbes 30 Under 30, CNN, and Shark Tank. Her work has been published in platforms like Corporate Citizen, and she was even named among the “Top 10 Most Aspiring Entrepreneurs” by ‘Ideas in Partnership’ along with ‘The Chamber of Commerce of Scotland’ in 2016.
But beyond the accolades, what sets Ritikaa apart is her intuitive ability to humanize content.
“Whether it’s a sales/landing page, a LinkedIn post, web copy or a blog, I don’t just write. I connect. Every word has to make your reader feel something. That’s what builds trust and drives results.”
Her services span:
- Website content & landing pages
- LinkedIn personal brand management
- SEO blogs & ghostwriting
- Sales pages & email marketing
- Instagram content & ad copy
- Product descriptions
Ritikaa believes that content is the engine that powers every successful brand today. But for her, content strategy isn’t just about algorithms—it’s about empathy, brand clarity, and consumer psychology.
“A lot of brands focus on ‘what to post’ or ‘how often to post.’ But the real question is: Does your content sound like you? Does it speak to what your audience needs to hear?”
One of Ritikaa’s specialties is helping professionals manage and grow their LinkedIn presence through strategic storytelling. Her signature approach focuses on crafting authentic narratives that resonate with decision-makers while building authority and inbound opportunities.
“LinkedIn is no longer just a resume platform; it’s a storytelling engine. I help founders and leaders turn their experiences into impactful content that attracts the right kind of attention—and results.”
Today, Ritikaa manages a diverse portfolio of clients across industries like tech, beauty, wellness, SaaS, e-commerce, finance, and education. Her team produces high-performing content that is not only SEO-optimized but also deeply aligned with each client’s unique voice and goals.
Clients often describe her as the “all-in-one content partner” who brings strategic clarity, consistent execution, and a dose of creative spark.
“If you hire me, you’re not just getting a writer,” she says. “You’re getting a strategist who lives and breathes your brand, understands your market, and writes copy that converts.”
With a steady presence on platforms like LinkedIn and Instagram (@copywriterree), Ritikaa continues to inspire entrepreneurs by sharing honest insights, content tips, and behind-the-scenes of running a content-first business as a working mom and founder.
For those looking to build a brand that connects, converts, and grows organically, Ritikaa Puranik is the name to know.
