- How did the idea for Delberto germinate and how did you end up collaborating with Prateek Ojha and Shammi Moza? What does each one of you bring to the table?
The idea for Delberto began taking shape back in 2016, when I was working as an Amazon seller. During that time, I experienced firsthand the hurdles that small manufacturers and resellers had to overcome, high minimum order quantities, the absence of affordable technology tools, restricted market access, and steep entry costs. It became clear that there was a gap for a platform that could remove these barriers and make entrepreneurship accessible to everyone, whether it was a rural artisan or a small-scale manufacturer.
Prateek, my husband, soon joined me in building Delberto, bringing with him a strong operational mindset and a commitment to scale the business. Shammi Moza initially came on board as an advisor, and over time, his strategic insights and industry experience made him an invaluable partner, ultimately leading him to become a co-founder. Each of us brings a distinct strength, innovation and community building, operational excellence, and long-term strategic direction, which together form the foundation of Delberto.
- What are your specific areas of responsibility at Delberto?
My role straddles three core functions. I lead our engagement with artisan groups, self-help groups, NGOs, and government bodies to strengthen our grassroots reach. I also oversee the development of intuitive, user-friendly tools that address the real challenges of small manufacturers, artists, and entrepreneurs. At the same time, I keep a close watch on the operational side, ensuring that supplier onboarding is seamless, orders are fulfilled efficiently, and customer satisfaction remains high.
- What sets Delberto apart from other eCommerce platforms?
Delberto is not just another eCommerce marketplace. It is a SaaS-driven ecosystem designed specifically for small manufacturers, rural artisans, and aspiring entrepreneurs. Instead of focusing solely on connecting buyers and sellers, we address the full spectrum of challenges entrepreneurs face. Our model removes inventory risk by allowing sellers to sell directly from our product bank at wholesale prices, even for a single piece. We enable a complete online store setup in minutes, with shipping, payments, and product listings all integrated from the start.
What also makes us unique is the type of products we offer, sourced from self-help groups, rural artisans, NGOs, and initiatives like the Madhya Pradesh Tourism Board’s artist network. Our sales channels span offline distribution, online marketplaces, quick commerce, and social commerce. Above all, we are built for inclusivity, ensuring that even someone without technical skills or startup capital can enter the world of digital commerce.
- You have a strong connect with rural artisans and women who may not be tech-savvy. How does Delberto help them set up their website in five minutes?
Many of the artisans and women entrepreneurs we work with are not familiar with technology, and that is exactly why Delberto is designed to be simple and accessible. For artisans, the process is almost entirely hands-off, they focus on creating their products while our team develops the product story, conducts professional photography, writes descriptions, and uploads everything to our product bank. Pricing, inventory tracking, and shipping are also managed on the platform.
For rural women who want to resell, our ready-to-use store setup allows them to pick products from the product bank and instantly add them to their own branded store. There is no coding, no complicated configuration, just a few clicks, and the store is live with shipping, payments, and basic marketing tools in place. We also offer local language support, training workshops, and a helpline so they feel supported every step of the way.
- What is Delberto’s monetisation model and how many entrepreneurs have been onboarded? What is the rural-urban mix?
Our monetisation is built on a SaaS subscription model, where entrepreneurs pay for access to our product packages, Tailorfy, Webify, and Bespokify, each offering ready-to-use online stores, product banks, integrations, and marketing tools. In addition, we offer value-added services such as premium marketing support, advanced analytics, and priority logistics.
We have onboarded more than 5,000 entrepreneurs across India, with about 35 percent coming from rural areas, mainly women entrepreneurs, self-help groups, artisans, and micro-manufacturers. The remaining 65 percent are from urban and semi-urban centres, including tier-1 and tier-2 cities. While our user base is growing in cities, our long-term focus remains on India’s rural and semi-urban markets.
- Why is Delberto targeting the Canadian market with Tailorfy?
Tailorfy is our ideal entry point into Canada because it offers a low-barrier, high-value proposition for users while allowing us to introduce our wider portfolio later. Canada’s multicultural society fuels demand for niche, artisanal, and ethnic products, an area where Tailorfy’s quick store setup and customisation capabilities shine. Furthermore, Canada’s high level of internet penetration and comfort with online shopping creates a fertile environment for this product.
- What role does Bennett Coleman & Co. play? Are there plans for more fundraising?
Bennett Coleman & Co. is both a strategic investor and a media partner for Delberto. Their contribution goes beyond funding, they bring us national media visibility, strengthen our brand positioning, and open doors to new customer and partner networks.
We do intend to raise additional funds, which will be directed towards deeper penetration into rural India through expanded partnerships and distribution, accelerating the Canadian market launch for Tailorfy, enhancing our platform with AI-driven product discovery and analytics, and strengthening our technology, sales, and operations teams.
- What milestones have you set for Delberto and for yourself?
On the business front, we aim to grow from over 5,000 to 20,000 active entrepreneurs by March 2026, with 70 percent coming from rural and semi-urban areas. We plan to onboard more than 10,000 rural artisans and small manufacturers by 2027, launch Tailorfy in Canada in 2025 through our TBDC incubation with a target of 2,000 active users in the first year, and achieve EBITDA-positive operations by the end of FY 2026–27. By 2026, we will also introduce AI-powered product discovery, logistics optimisation, and advanced seller analytics.
Personally, my goal is to empower one million women entrepreneurs by 2030 through Delberto, to establish the platform as the go-to choice for grassroots digital commerce in both India and Canada, and to ensure that our growth remains firmly rooted in creating social impact alongside profitability.
