Online chatter and scrutiny is an inseparable part of celebrity culture today and Bollywood actors have had their own share of weathering to do. As a young star in the social media world, Arjun Kapoor has seen it all. Yet his new ad doesn’t lecture. It prescribes something cooler: ice cream therapy. In the commercial, Kapoor sits sternly, as if about to deliver another serious quote. Then he reaches for a tub of ice cream, takes a bite, and lets a smile break through. The gesture is almost therapeutic. The genius of the ad is how it rebrands coping. Instead of acting like a victim of trolling, Kapoor models a healthier response: self-awareness and humour. He doesn’t pretend the trolling never happened, but he shows that you can reclaim and repurpose what was meant to hurt you.
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For audiences, it’s oddly uplifting. Here’s a star who isn’t pretending to be invulnerable or perfect, but showing how to metabolise negativity into something palatable. For advertisers, it’s a reminder that empathy and wit resonate more deeply than polished slogans. In less than a minute, the ad does what a hundred angry tweets couldn’t. It reframes Arjun Kapoor not as a punching bag, but as someone cool enough to laugh, bite into an ice cream, and move on.
An image consultant says, “In today’s time, everyone in public eye is at the receiving end of trolling. It’s relentless, brutal and nobody is spared — including Arjun Kapoor. But, instead of running from it, he’s choosing to meet it head-on with humour and grace. He’s showing young people everywhere that you don’t have to be defined by the worst things said about you. You can laugh, you can heal, and you can even enjoy an ice cream while doing it. In a space where celebrities often perform perfection, this kind of vulnerability is rare.”
