From Meme Target to Meme Maker
For years, Arjun Kapoor has been the subject of countless internet jokes—his looks, his surname, even his trademark brooding glare at press events. Rather than lashing out or issuing clarifications, Kapoor has always kept his cool. And now, he has taken the ultimate step: flipping the narrative into something sweet.
The “Call Me Chunky” Masterstroke
In his new commercial for the brand-new “Call Me Chunky” ice cream, Kapoor appears in his signature pose—eyebrows furrowed, eyes locked in that familiar glare. The set-up feels like it’s leading to another meme moment, but instead, it pivots into indulgence. The punchline? He turns the trolling into a brand identity.
Why the Campaign Works
The ad lands because it does what many wish they could do with negativity: sweeten it and move on. An industry insider observes:
“He is daring enough to endorse a brand like Chunky. It’s a cool way of saying I don’t care, and honestly, it’s classy. By owning the word, Kapoor reclaims it as playful branding. It’s a marketing coup—and a lesson in image management.”
Humour as a Clapback
In today’s online culture, clapbacks get attention—but self-aware humour gets admiration. With just a few seconds of screen time, Kapoor shows that the best way to handle trolling is not defensiveness, but wit.
A Cool Triumph
By turning years of mockery into a scoop of ice cream, Arjun Kapoor scores a win both for the brand and his own public image. It’s a reminder that sometimes, all it takes to silence critics is a thicker skin—and an even thicker scoop.
