INDIA – March 04, 2025 – LS Digital, India’s leading Digital Business Transformation (DBT) company, has announced the launch of DataQuark, a dedicated business unit designed to revolutionize data measurement, analysis, and reporting. This initiative aims to empower businesses by transforming raw data into strategic intelligence. Given the overwhelming response to the Data & Insights pillar of LS Digital’s DBT framework, the company has decided to establish a distinct identity for this domain.
Leadership & Vision
Vinay Tamboli, who previously led the Data & Insights domain as CEO, will now take charge as the CEO of DataQuark. The name DataQuark draws inspiration from the fundamental principles of data and physics, where quarks form the foundation of matter—just as data underpins digital enterprises. DataQuark represents the essential building blocks of intelligence, enabling businesses to unify, process, and activate data for AI-driven transformation and growth.
A Strategic Move for Business Transformation
Prasad Shejale, Founder & CEO of LS Digital, emphasized the strategic importance of DataQuark:
“In today’s digital-first world, businesses need more than just data collection; they must unlock its full potential. The launch of DataQuark is a natural progression in our journey, ensuring data is not just foundational but a key driver of business transformation. Just as our integrations with Langoor, f1studioz, and Social Panga have strengthened our DBT framework, DataQuark will now spearhead advancements in Data & AI. This move underscores our commitment to helping brands achieve unprecedented success.”
Turning Data into a Competitive Advantage
DataQuark is designed to bridge the gap between raw data and actionable intelligence. By enhancing AI maturity and driving measurable business impact, DataQuark follows a structured approach of “Collect – Collate – Activate”, ensuring data integrity, privacy, and large-scale activation. The unit offers a suite of solutions to transform data infrastructure, optimize AI capabilities, and improve marketing effectiveness.
Empowering Businesses with AI & Strategic Partnerships
Vinay Tamboli, CEO of DataQuark, highlighted the growing role of AI in data-driven transformations:
“As AI evolves, the role of data has never been more critical. With DataQuark, we are building a powerful ecosystem that integrates AI-driven solutions, advanced analytics, and strategic partnerships. Our goal is to help brands break data silos and accelerate innovation, addressing the increasing demand for privacy-first, AI-ready data solutions.”
Key Offerings of DataQuark:
DataQuark provides four core services to help businesses unlock the full potential of their data:
- Marketing Data Infrastructure – Integrates first-party data with advertising platforms to drive revenue and conversions.
- Business Data Infrastructure – Connects finance, marketing, operations, and sales through data lakes and streamlined engineering.
- AI & ML Solutions – Delivers predictive insights, automates processes, and enhances efficiency.
- Data & AI Readiness – Prepares organizations for AI adoption through audits, strategy development, and customized playbooks.
With Google Cloud and Meta partnerships, DataQuark is at the forefront of AI-driven advancements.
Powering the Future with AI & Innovation
DataQuark’s advanced solutions include DigiVerse, AI-powered platforms, and collaborations with Aqilliz, DataMorph, and VWO, enabling businesses to leverage blockchain-powered data collaboration, predictive analytics, and AI-driven insights.
By launching DataQuark as a standalone business unit, LS Digital reaffirms its commitment to redefining data-driven strategies in the AI economy. This strategic step will empower CXOs to navigate the complex digital landscape with data as their competitive advantage.
About LS Digital
LS Digital, a global leader in Digital Business Transformation (DBT), unites five powerhouse entities—Langoor, f1studioz, Social Panga, .fearless, and LS Digital—under one brand. The company delivers end-to-end digital solutions by integrating expertise in Business Consulting, Activation, and Transformation, helping brands stay competitive in today’s dynamic landscape.
With a presence in India, UAE, UK, USA, and Australia, LS Digital is committed to driving impactful growth for brands worldwide.
For more details, visit: www.lsdigital.com
